[rihannafan]

Originally posted by Kool_Aid_King

And this means it saved Dreamworks?

You rih stans smh

What else does it mean?

[Lipton]

Originally posted by Duca

More promo wouldn't have helped.

She performed the entire album at the VMAs last year to sell 12k that week.

[Sunshine.]

Originally posted by Jennifer

I don't think that promo benefits honestly. It's good for newer artists but appearing on those late night shows that have such minimal viewership isn't gonna do anything.

Everyone knew about Bey's album. If they wanted to get it, they would have. And she performed at the Grammy's and VMAs, which are the biggest promotional tools.

From my perspective, it's more about creating "moments" that get spread around and talked about outside of the talk shows. Like JLaw talking about her most embarassing moments has 5 mil views and Adele's Thanksgiving skit has permeated outside of SNL (10 million views).

The more you're on people's mind (in a non-offense and suggestive way), the more likely they are to invest in you when the time comes (i.e. your album is at the counter at the cash register).

[Giselle]

You wanna be this Queen Bee
But ya can't be
That's why you mad at me

[Chemist]

she also performed XO at the Brits and the song fell like 10 spots the next day

[Sunshine.]

Originally posted by Chemist

She literally performed her whole album in the VMA's

Stop

The ratings were awful tho but don't blame the network for that

This CAUSE and EFFECT approach to marketing ain't the tea. Otherwise, we'd see a bump in sales after every Pepsi commercial?

Ya'll clearly need to take a marketing class. The goal is to stay in conversation. Create social pressure for people to invest in you.

[Monceau]

Beyoncé was deff on ppls mind when her team sended "delete this unflattering SB pic".

[Lipton]

Originally posted by Chemist

she also performed XO at the Brits and the song fell like 10 spots the next day

[Giselle]

Originally posted by Jennifer

I don't think that promo benefits honestly. It's good for newer artists but appearing on those late night shows that have such minimal viewership isn't gonna do anything.

Everyone knew about Bey's album. If they wanted to get it, they would have. And she performed at the Grammy's and VMAs, which are the biggest promotional tools.

Yeah. It's more about the rep you build you build. Bey managed to become SUPER trendy to like. An artist like Drake doesn't have to perform anywhere and can still go platinum. Rih still doesn't have quite the presence that they do yet. I said back when she released FFS that she should just drop a little promo trailer and release the album two weeks later. The long drawn out promo campaigns are exhausted. No one cares.

[Remixed]

Saying that Beyonce of all people needed to do more to stay on the public's mind

[Lipton]

Originally posted by Sunshine.

This CAUSE and EFFECT approach to marketing ain't the tea. Otherwise, we'd see a bump in sales after every Pepsi commercial?

Ya'll clearly need to take a marketing class. The goal is to stay in conversation. Create social pressure for people to invest in you.

If I were you, I would not even mention the Pepsi deal

[Kworb]

If there's one thing Pepcé doesn't need more of it's to be on people's minds. All that's been lacking is the music. Her music is trash.

[Remixed]

Pepcé

[Monceau]

She also had H&M lol I mean she was everywhere but hey ..

[Sunshine.]

Anyway. It doesn't matter. She's coming back to slay next era (I had a vision, like the one that told Rih would flop since Can't Remember to Forget You)

It's a gift and a curse. I don't get to enjoy eras cause I already how they'll turn out.

[Kworb]

Even my disgusting fave name-dropped her during his concert two days ago. She is always on people's minds.

[Lipton]

Originally posted by Monceau

She also had H&M lol I mean she was everywhere but hey ..

With another failed single launch

[Lipton]

Originally posted by Kworb

Even my disgusting fave name-dropped her during his concert two days ago. She is always on people's minds.

Enya doesn't know it.

[Sunshine.]

Ya'll are dumb. She promoted her entire brand before the album, ok. No one said different. But that's a different convo.
I'm talking about after she performed DrIL at the Grammy's and disappeared until the VMA in August.

All she does now is tour. Am sick of HA!

[Bounce]

I've always been a Beyoncé fan but ever since I watched her SB performance, I was a low-key stan.