Quote:
Originally posted by Chanel.
Justin could snatch #1 in three or four weeks with a video. Adele won't hold up forever.
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Adele will get an airplay boost right after Christmas when AC stops playing Christmas music. That should extend her time at the top of the Hot 100. She would be at over 220 million AI, maybe 225 million right now if it weren't for what the AC format is doing. Maybe somehow she can still hold onto #1 at that format through Christmas, because she still has a big lead, and no Christmas song is flying up the charts this year.
Hello is now down 9 million in audience from its peak at 23.5 million (All Stations), and if it weren't for Christmas it would've gained to around 28, maybe even 30 million. I think Hello will get close to that after the Christmas music stops at the format, and she'll get some airplay back at Hot AC too, since some of those stations are going to Christmas music right now.
I think she will still have stable audience numbers at her other formats after Christmas, so hopefully then she can try and go for 250 million, or in the range of Uptown Funk (not Blurred Lines or Happy), but determining Hello's longevity right now is difficult. However, the airplay resurgence after Christmas should help Hello stay on top a into the first few weeks of 2016.
MONSTER
