Quote:
Originally posted by Ash12345
According to Contrino, the Print & Advertising (P&A) costs of a movie can be incredibly high — for a small $20 million film, the promotional budget can be higher than the production budget. That's because those films are often romantic comedies or kids' movies, which are cheap to make but still need a lot of promotion. For a film which cost between $35 and $75 million to make, the P&A budget will most likely be at least half the production budget. And the numbers only go up with bigger films. "If the studio spends a lot on the budget, they're going to want to protect that investment by advertising it heavily," says Contrino.
Budget is just movie costs.
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http://entertainment.howstuffworks.com/movie-cost1.htm
It says here the production budget includes promotion. And the figures they give (106 million being the average production budget, of which 36 million being the average promo budget) supports their claim that the production budget includes marketing, which has been said that on average is about half the cost to make the film.
So basically the average major studio film had a production budget of 106 million, of which about 70 million was to make the film, and about 36 million (half the cost to make the film) went on marketing. So it seems to me that the production budget includes promo
. I heard on the news they're runnning out of medicines and food
