I don't like saying
"big" words but I think that if the album drops out of nowhere it's gonna be the biggest first week for a Rihanna album! And I think the best way to do this is to say "MY ALBUM IS OUT NOW" after performing on a huge event (award shows, etc) AND releasing simultaneously a "messy-funny" video for BBHMM
on VEVO. Can you imagine this? The internet will go crazy and she is gonna make headlines within seconds. Yea this is gonna work (at least for the 1st week

) even if the album is the worst of her career.