Quote:
Originally posted by Starstruck.
Why are people still stuck with the "singles are supposed to sell albums" mentality? that's so 2001
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They still do. The effect is just not uniform across all artists. It's actually tiered.
This is roughly how it works:
- Beyoncé and Taylor aren't so dependent on them, but hit songs by either DO provide a HUGE boost. This is because they already have many hardcore fans who'll buy w/e album. But there are many lukewarm fans/casual music listeners who feel pressured to buy into the propaganda (everyone around them seems to be talking about their music), but need to justify the purchase with the knowledge that along with a popular album, they're also buying into some of the most popular songs around. Hit songs on BEYONCÉ for example, would have driven sales through the roof.
-Katy, Gaga, Bruno & Rihanna's album performance are almost a mirror reflection of their single performance. Single succeess = album success. No single success = no album success. It's as simple as that for these three. But there's a cap to how effective their singles are at selling albums. At some point, they reach the saturation limit and a hit single doesn't do anymore work (see: Teenage Dream). Note: Gaga used to be in the first category w/ Tay and Bey.
-Britney, Miley, Selena, Ariana etc. have a solid fanbase that won't go away so easily. But they're not big enough names (except for Britney, but she's lost all her star power) to move big units. Regardless of singles success, which only provides a small boost.
-JLo, Pitbull, Iggy, Jason, etc. are the definition of single artists. No amount of hit songs will ever help them meaningfully sell albums because they aren't branded as artists. They're literally known as hitmakers so the public has little faith in their entire projects cause they're not conditioned to see them as musicians. So single success is all the success they have.