One day is definitely better than week deal.
Whole week deal would bring more damage to 2nd week than benefit. I think that was very smart move so people can hear the song and rn we have banner and Ellen show today. Her team is on point so far!
A one week deal creates a massive rollover effect come next Monday, which would mean a big drop where the AI won't be proportional to the sales and streaming. A one day deal allows for a smaller rollover effect next Monday and a more natural increase on radio.