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					Originally posted by  ksmith
					 
				 
				Smart move. I think I've posted about this once here before a long time ago, but I'd advise you to never watch trailers. If you can't do that, then definitely do NOT watch horror movie trailers. They legitimately spoil every single thing nowadays. 
 
I watched The Strangers trailer religiously when it was coming out. It's an amazing trailer and I was so excited I watched it so many times. I saw the movie and nearly everything, sans perhaps one scare, was spoiled for me. Since then I've decided to not watch trailers. 
 
In the theater, I go on my phone, go to the bathroom, or look elsewhere. On TV, I change the channel. Other than that, I avoid them. I hear about movies, see the cast, etc. and know if I want to see it--a trailer won't persuade me one way or the other. 
 
I go into most movies nowadays blind. I heard "It Follows" was good. I went and had not even a slight idea what the premise was at all. It's a much more enjoyable experience to go into something not knowing anything at all. I urge you all to consider avoiding trailers if it's something you can do. I think it will heighten your movie-going experience, ESPECIALLY in the horror realm. 
			
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 Agreed with everything above. I understand that horror trailers need to have SOME scares in order to draw the audience in, but the BIG ones (such as the 
demon lady on top of the wardrobe
 in The Conjuring) need to be left out. I'm already a person not easily scared, so even seeing that once ruined it for me, which is disappointing because The Conjuring was a really good (though slightly overrated) film.
I'm the same way with avoiding them. When I saw It Follows the other day, they had the trailer for Insidious 3 in the previews and I was SO mad because that's another I'm avoiding. I just covered my ears and looked down. The same thing happened when there was a preview for Annabelle before Into The Storm, but Annabelle ended up being trash anyway. But yeah I mute the channel and look away if it's on TV. I base wanting to see a horror movie on the general premise/plot that's released to the public and maybe a few promo images, because I'll enjoy almost any horror movie, so that's all the info I need.
Honestly, horror movies account for probably 90% of the movies I see in theaters, so I use that method basically all the time. I think I saw the trailer for Gone Girl only once and it was an early one that didn't reveal much. I don't think I ever watched the Interstellar trailer and I was blown away. 
If I download a movie that's already been released on Blu-ray, I apply the same method, sometimes looking up even less info because I know if it's a good movie or not based on reviews and public receptions after release.
That's one reason why I was actually really happy with the way that some of the Paranormal Activity films are marketed. PA3 looked like it was going to be a totally different film than it turned out to be, but the trailer was enough to draw me in to see it. Obviously that wouldn't work with films that have a little more... integrity (such as It Follows) but with all these stupid demon movies we've gotten lately, that'd be an appreciated practice, because I do like watching trailers but they ****ing ruin everything.