The studio recently sank about $1 million into lobbying for How to Train a Dragon 2 to win an Academy Award, part of a broader effort to revive enthusiasm for its animated films, but Disney's Big Hero 6 nabbed the Oscar. And few believe that DreamWorks' next release, Home, will fare better at the box office against Disney's next offering, a live-action Cinderella re-boot.
"Given DWA's track record of late in originals, we have already decreased our [gross box office] ultimate on Home from $510 million down to $400 million," said Topeka Capital Market's David Miller in a note. The firm rates DWA a sell, with a price target of $17.
Basically I think they're expecting/hoping HOME does $400M WW. We should get more stuff about HOME when they start their webcast at 4h30.
