Quote:
Originally posted by ClashAndBurn
She tried mature with "Unconditionally" and it got massively overshadowed by a then-promo single.
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Unconditionally was obviously not catchy enough. Six syllables word as the base of the song. Wide Awake was just as mature, if not far more, and it was a big hit.
Also Dark Horse is hardly immature, so I'm not sure what point you're trying to make.
Inb4 someone brings up the video even though DH had already outsold their faves' lead singles by the MV release date.