Quote:
Originally posted by stoopidjenna
I don't think it will really make a difference vs. an announced release.
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Announced release can build great hype and more people probably will be aware of the song at first while I'd say it rises the possibility of leaking.
Suprise release might benefit from the surprise factor and get a lot of publicity but I don't know if Kelly's new music is wanted enough by GP to really profit from the surprise release.
I would prefer regular release - announcement of the single, cover, snippet, sneakpeak of music video etc... This strategy worked well with MLWSWY and MKIA while the kind of surprise released CMB and TIU (like announced but not a long time ahead) did worse. This new single is Kelly's comeback single, no GH single or random country song though.