Quote:
Originally posted by Sam Jay
Even more reason to blame Birthday for TIHWD's underperformance because they wasted so much payola on trying to make Birthday happen and it backfired. If it had been distributed evenly between Birthday and TIHWD, Birthday would have probably been the new Thinking of You and broken her Top 30 streak and TIHWD would have been a WUIV/Blow/Love Me Harder size hit.
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No. TIHWD's video gave it some appeal but they still poured more money in TIHWD than DH. Their marketing was in vain tho. A lot of stations never really picked it up and it dropped like flies off playlists. I myself have only heard it twice or thrice; two of those times it was in some late night hour or on AT40 (so they HAD to play it

) It was destined to doom after the market research came in. People didn't like the song and goldsoundz posted this tea a while ago.