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Originally posted by hummingbird12
Now when the Prism era is over , what's your thoughts about it ?
I know when Roar come out some manager who is working at her label said that they have planed this era so precisely and that it will last for 2 years - but now it seems that they have calculated it wrong . Prism era ( i'm talking about singles ) lasted for a year ( form august '13 - to august '14 ) , album sales were down by march and picking promo and official singles turned out wrong . They didn't believe in DH so they sent it as a promo single and that was the biggest mistake. If they have saved it and release TM or TIHWD as a promo it would be better because that songs are weak enough so they can't determinate the whole era but good enough to do what they need to do . That would open more space for Unconditionally ( or Bday as a second single ) and DH could have been released as 3. single in march or april. So by this time DH would drop and it would be a prefect time for a new single - the last from Prism
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Unconditionally wasn't hurt by Dark Horse tho, it just didn't connect well. Callouts were poor, and so were the sales. Of course after Roar she was gonna get the airplay regardless. It should've been Legendary Lovers as the 2nd. Dark Horse 3rd. Walking on Air 4th as the summer single, and then closing out with Birthday.