This was just me following where I've been headed for years. "I Knew You Were Trouble" was a big signal flare. When I did something like that, that I thought people were going to be freaked out over, and it ended up spending seven weeks at No. 1 on the pop charts, it felt like I had tried on something new that fit really well. So for this album I decided, "Hey, that thing I tried last time? I'm going to make my whole wardrobe into that."