The fact that Blank Space building strong its airplay before Christmas freeze and with high sales, it seems nobody can challenge her throne on Billboard H100 until January or even February
With the way 'BS' is burning up the charts i fear its longevity will be super suspect. They do say that slow and steady wins the race.
Mega smash either way.
I think it all depends on how soon BMR sends out single #3 to radio and how slowly BS burns off. With the great callout scores, I don't think it's going to burn out too quickly, so the longevity should be there.
Starting with the fact there won't be a lot of new adds since this week
