Psychologically speaking the user probably has some issues to deal with in his/her life and the way to somewhat make up for the problems is lowkey shading and dragging. Anytime someone drags or shades you pat them in the head and say good job, tell them that you hope they feel better after that since it seems that is the only way of those poor individuals can release the steams or vent their frustrations since they can't do it in real life.