What did you expect? It's only being played on urban and she's never promoting it so it has nowhere else to go.
It def will not be going top ten with the new formula.
I expected it to at least stabilize about now ala Drunk In Love considering it's streaming has been stronger and the airplay is pretty similar at this point...
Drunk in kove had jay z and lead single benefit.
And it only has like 7m ai. Lol
Hitting top10 in itunes is already bigger than what we expect and people expect.
Beyoncé is not going to promote this song in the conventional way. It will have to rely on the video going viral to become a bonafide hit.
She wouldn't have to promote if she just did things the right way like releasing to multi format, debuting her video on vevo and not taking the attention from it by uploading all her other videos on the same day. Urban never buys singles.
Next week she will debut well, and the sales rule will be in her favor considering she's been top 10 in sales all week. That with her streaming and the lowered weight on radio should really push her up.
We'll have decent airplay to work with for next weeks chart!