Quote:
Originally posted by PrettyHurts
OMG SLAY
But is this really going to be that lucrative? I'm not sure there's a big need for athletic wear
Hopefully this means tons of interviews/promo appearances
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athletic wear is huge. with companies like lululemon and obviously nike, underamour, etc. all of these brands are generating a billion plus per year in revenues and each year these brands are experiencing a significant growth in revenue. all of these brands are pursuing aggressive expansion strategies due to expectations for continued growth. in the next 5 years the global athletic wear market is supposed to grow to almost $200 billion.
the influence of athletic wear is also being felt amongst high fashion brands. see recent collections from Tom Ford, Alex Wang, Chanel, etc. and then you have collaborations like tisici x nike and alexander wang x h&m.
the king's business savvy is insane! unmatched by all her peers tbh.
this is dope but I hate TopShop I wish she went to Zara of Asos, but I hope she included some menswear. She always pay her male hive dust 
