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Originally posted by Popboi.
Jay had a deal with a big company and released a free album that then got a physical and digital release with other retailers while having no singles out. Same situation rn.
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If we're counting this. Then we should also take into account the albums that were released on free stream on Itunes 1 or 2 weeks before being oficially released. It already has been done by many artists before JAY Z.
The surprise factor is the main focus. And Beyoncé was the one to make it a trend. Regardless of it being done before or not.