Quote:
Originally posted by GoddessofLove
How cool would it be if Gaga released her album for free just like U2 did
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I definitely think she should release an album for free, however U2 are demonstrating why making major corporate deals to do so, can backfire. People can get put off by it because it's invasive (giving you something you didn't ask for) and screams marketing.
For Gaga, I think a good way of going about it would be to make it seem like she's making a statement about the future of the music industry (to get the think-pieces rolling in) and simply offering up a good deal - free music. Let it grow organically rather than "cheating" it to avoid (most) backlash.
IMO, it would go something like this:
- Release lead single as per usual. Debut with video etc etc.
- Release second single as per usual. Debut with video etc etc.
- Announce that the album will be available for free. Explain why (making statement, gift for fans, whatever.)
- albumtitle.com is immediately launched, it is sponsored by a brand (i.e. Virgin) for major $.
- Show a counter tracking the downloads. This will be used for receipts.
- Further singles are announced with videos for streaming as sales will suffer. Lead singles success will hopefully encourage radio support.
- Deluxe album is released physically, at full price. Fans and non-digital crowd buy it.
- Email addresses collected via download are sent details about the tour.
- They hopefully make major $ from the increased exposure of the album.
It'd be a killer marketing move if it was all tied into her space trip.
The problem with doing a free album is that it sets a precedent. What does she do for the next one? Charge?
@ YASS penetrating all the way to UAE
And for Gaga too, it's her first time, she looks happy. 
I love when she does the guitar 
And when the blood came out? 
I can't!!! Truly Gaga's most iconic performance! 
