Quote:
Originally posted by HolyKatyPerry
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You guys don't know much bout itunes "payola." Not only does it involve money for big artists (sometimes more than music videos), but they usually want something in exchange. If a new track is released, IF they feel like it's worth being featured, they'll feature it (on top of the money changing hands). They're just as finicky as some radio stations. Singles don't get banners anymore (unless, again, there's something in it for iTunes -- like a single pre-release.) They almost always want something in exchange in addition to cash: a single exclusive, a trade for an artist interview on iTunes radio, playing the iTunes festival, giving them a free single of the week, etc. Katy doesn't have time for that ****. As for "New and Noteworthy," sometimes what's featured really is what the people at Apple consider "noteworthy" (in addition to being saleable). A lot of times, up-and-coming artists don't even have to have their labels fund those placements.
Radio is actually easier to "encourage." Cakes, free concerts, and discussions with radio promo people at labels are about as far as "payola" to radio goes these days. The problem is that certain program directors and music directors are becoming stans of only certain artists themselves. It's repulsive.
