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Fan Base: Lady Gaga
Member Since: 7/22/2012
Posts: 4,176
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I'm actually really excited to hear Bang Bang. The original is one of my favorites ever.
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Member Since: 9/18/2011
Posts: 4,342
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Quote:
Originally posted by nick4bty
I feel like Bobby lacks the creativity to create a unique campaign that will push Gaga back in the limelight again, tbh. Bobby can easily do the normal stuff, like sponsorships and tie-ins and basic promo, because he's been doing that for most of her career. But Troy's management was innovative. He was able to do things no other manager could, and if it wasn't for him and his creativity, Gaga would've never became the global superstar she is today.
That really worries me, because that's what she needs the most for her next era. Really wish she would've hired someone with more expertise and experience and just let Bobby by the "temporary" manager until then.
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Could you expand on what Troy did that was innovative? It's not that I doubt you, it's just that I thought promo/endorsement deals/sponsorships were basically what any manager does. 
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Member Since: 1/1/2014
Posts: 59,596
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Quote:
Originally posted by Bang Up
It kind of makes me mad that people ignore how flawlessly the C2C campaign has been executed so far. People want to focus on how poorly the ARTPOP era was handled and then ignore the obvious growth we're seeing with C2C. Fans should be excited because all of this organization bodes well for the next big pop release.
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It's because most of her fans aren't here for her, just for her receipts.
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Member Since: 3/5/2014
Posts: 7,746
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Quote:
Originally posted by Edge Of Glory
Could you expand on what Troy did that was innovative? It's not that I doubt you, it's just that I thought promo/endorsement deals/sponsorships were basically what any manager does. |
The funny thing is that Bobby has been the one behind all of her "creative" campaigns. Like, that was literally his job when he worked alongside Troy. "Chief Marketing Executive". The blockbuster movie-esque onslaught promotion for BTW... King Bobby. Bobby and Troy worked in tandem. Bobby was responsible for promotion while Troy was the one who made calls to book deals. To imply Bobby isn't experienced enough is delusional because he has just as much experience as Troy, and maybe even more so considering he's been working on the ground with Gaga since day one as opposed to only meeting with Gaga when it suited his fancy like Troy.
The thing that makes Bobby special is how connected he is to the fanbase. He's young himself so he knows what we want, he knows what works.
(Yes, Troy was a great manager, but he did what he could and was no longer of any use. A new manager is exciting and brings in new ideas, especially since Bobby can now do what he wants without having to ask Troy.)
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Member Since: 1/1/2014
Posts: 16,371
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As well as C2C's launch is being handled they sort of need to ramp it up over the next couple of weeks to get more mainstream exposure...
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Member Since: 1/6/2014
Posts: 11,333
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When people say "I hope she remakes NOBTR an makes it the next lead single/NOBTR was a serious contender to be the lead single in ARTPOP" I hope they are completely joking because this is some "Bad Romance is her best video" type of delusion 
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Banned
Member Since: 2/6/2012
Posts: 18,398
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Member Since: 1/3/2014
Posts: 10,353
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Quote:
Originally posted by Edge Of Glory
Could you expand on what Troy did that was innovative? It's not that I doubt you, it's just that I thought promo/endorsement deals/sponsorships were basically what any manager does. |
It is, but Troy created Lady Gaga the brand, and that was huge, and that's what needs the most fixing going into the next era. It isn't all about promotion, but rather creating a brand and building an image and making an event. Troy was really strong on the PR side of things, and Bobby has always been great on the management side of things. Troy was largely responsible for the creation of the Haus of Gaga and her fearless, futuristic, artistic image that was so unique and different from anyone else back in 2008/2009, and what got people interested in her in the first place. The entire campaign and every part of it was his creation. He was responsible for her partnership with LiveNation, which helped her become a touring phenomenon. He helped Gaga become the first truly "digitalized" pop star of the modern age, and used Twitter, Facebook, and other forms of social media to connect her to fans across the world. He got her the huge endorsement deals with Apple, Virgin Mobile, Samsung, etc. He was the first one to connect her with Nicola Formichetti, Mugler, etc. He was able to brilliantly blend old marketing techniques with radically brand new ones to create her brand, and arguably, there hasn't been a brand quite as huge as Lady Gaga since Madonna. Troy not only made her the biggest pop star in the world a few years ago, but pushed her brand to the top in the fashion and media worlds. I could literally go on and on and on about all of the things he's done for Gaga. Do you really think Bobby can think so outside of the box like Troy could, especially at a time when Gaga needs it? He is experienced, no doubt, and he is young; that's helpful. He can book promo and get endorsements, but does he really have the creativity to create a unique, trend-setting campaign? I guess we'll find out.
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Member Since: 3/5/2014
Posts: 7,746
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On, and to add, it has never been Troy's job to come up with promotional plans, that's not what he did.
Basically what happens is that someone like Bobby will get together with their team and come up with a marketing plan. They will come up with ideas like, "put up a big Billboard in Times Square". It is then the manager's job to make that happen, as in make the calls and strike the deals with the company that owns the billboard. The manager is not the person behind the idea of using the billboard, just the person who makes it happen. With Bobby being both Gaga's manager and marketing officer, he no longer has to go through a middle man (Troy). He can make things happen whenever he wants to make them happen.
Quote:
Originally posted by Rusty
As well as C2C's launch is being handled they sort of need to ramp it up over the next couple of weeks to get more mainstream exposure...
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No, they don't. This isn't a pop release, so pop-esque promotion is pointless. What they're doing is they're targeted the demographic that buys jazz because that's where the money is best spent. This goes back to the discussion of "managing her budget better". You use the money you have to target the people you know will buy the product.
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Member Since: 4/4/2014
Posts: 4,690
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Quote:
Originally posted by Meowster
It's because most of her fans aren't here for her, just for her receipts.
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I dunno if that's what it's about when it comes to Cheek to Cheek. Considering Gaga's fans stan for EDM dance tracks - releasing a jazz album is pretty left-field, and while I can appreciate it, I don't necessarily like it.
I mean stanning an artist is all well and good, but it's not like that changes your tastes to where you like something you never did before. 
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Member Since: 11/10/2009
Posts: 19,215
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The Underrated Trinity:
1) Electric Chapel
2) Fashion!
3) So Happy I Could Die
SHICD is on bottom because it is the least underrated but still belongs here. 
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Member Since: 1/1/2014
Posts: 16,371
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Quote:
Originally posted by Bang Up
No, they don't. This isn't a pop release, so pop-esque promotion is pointless. What they're doing is they're targeted the demographic that buys jazz because that's where the money is best spent. This goes back to the discussion of "managing her budget better". You use the money you have to target the people you know will buy the product.
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But in reality, a big proportion of this record will be bought by pop fans because it's Lady Gaga. I just meant in terms of more mainstream promotion - i.e. an interview with a late night host or UK chat show.
EDIT: 5600th post. Meaningless milestone celebrations!
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Member Since: 1/3/2014
Posts: 10,353
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Quote:
Originally posted by BTrisc
The Underrated Trinity:
1) Electric Chapel
2) Fashion!
3) So Happy I Could Die
SHICD is on bottom because it is the least underrated but still belongs here.
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THey're underrated for a reason
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Member Since: 11/10/2009
Posts: 19,215
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Quote:
Originally posted by Teneo
When people say "I hope she remakes NOBTR an makes it the next lead single/NOBTR was a serious contender to be the lead single in ARTPOP" I hope they are completely joking because this is some "Bad Romance is her best video" type of delusion |
Bad Romance is her best video, though. What other video has such seamless references, consistent plot development, iconic fashion, memorable choreography, and a throbbing climax? There's literally no contest. 
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Member Since: 6/10/2011
Posts: 12,738
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To be honest, I don't really understand what their strategy is for C2C. I mean, some of the promo has been random, to say the least
Them promoting it during the US Open was good but the H&M partnership  Oh well, hopefully H&M will spin their songs during the holidays. I hope C2C has enough longevity to sell through the holidays as well.
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Member Since: 11/10/2009
Posts: 19,215
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Quote:
Originally posted by nick4bty
THey're underrated for a reason
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Because most aren't worthy of these g0dly sings. I agree with you!
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Member Since: 1/1/2014
Posts: 9,438
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rasmushooker 44
nick4bty 37
Meowster 36
♚ PRiNCE HiGH ♚ 31
GetYourAssInMyBed 25
Ra. 23
SpinThatShhh 22
Alchemist 21
Badger 19
Rusty 19
Coming for your wigs, my debut era was lackluster in the last base
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Member Since: 1/1/2014
Posts: 59,596
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Paparazzi is her best music video. Or maybe Telephone.
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Member Since: 4/6/2014
Posts: 10,308
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Quote:
Originally posted by Alchemist
rasmushooker 44
nick4bty 37
Meowster 36
♚ PRiNCE HiGH ♚ 31
GetYourAssInMyBed 25
Ra. 23
SpinThatShhh 22
Alchemist 21
Badger 19
Rusty 19
Coming for your wigs, my debut era was lackluster in the last base |
How do you even see these?
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Member Since: 6/10/2011
Posts: 12,738
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The Bad Romance video is breathtaking. I remember watching it for the first time, I was like "WTF did I just watch?" except in the best way possible. She gave me everything I wanted from a music video except I didn't know that's what I wanted
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