Ok, so what would be cool:
- Feature on a summer anthem to get the clubs (and heteros) back on board.
- Drop C2C to remind critics and doubters of her talent/uniqueness, acts as reset button.
- Sign a deal with Pepsi and have a very POPART 60s looking ad released that celebrates pop culture and her iconography (but not in a Beyonce multiple-look way). Think bright colours, Candy Warhol, Pepsi cans in her hair etc.
- Transition her look from 60s to 70s as she goes to space and releases album #5.
Album #5
Genre: Alt-disco-pop with R&B flavour.
Sound: Minimal, textured, groovy production with haunting ballads and catchy hooks.
Producers/writers: Rick Rubin, Stuart Price, Timbaland, Paul Epworth.
Collabs: Justin Timberlake, Beyonce.
Think: DWUW and SD soft-infectiousness, meets a darker 00s Kylie with some less-plodding Dope moments.
Look: 70s hippy glam. Think Cher meets Stevie, heavy eye make-up with the era hair being 'blondette'. Stefani's brunette is returning, phasing out the blonde of Gaga. A sign of things to come.
Why?
Because this is where the pop sound is going, and it's time for Gaga to evolve without entirely disowning her past. This is enough of a change to satisfy those who doubt she can do anything but be the wacky blonde popstar in costumes making eurodance, but she's still pop enough for fans and radio. If done well, it'll still feel very Gaga...just more pre-Fame Gaga meets BTW Gaga.
