At least when 4 and Rated R flopped, their singers still released tons of singles, videos and performances.
Gags really wasn't ready for this kind of floppage and the fact that we started the era with that "Lady Gaga is over" video, that was supposed to be some kind of reversed psychology, proves it
How can you releae such a mediocre and dull song as Applause as the lead single and not expect to flop. I mean...
Fun fact: The Dope cover was originally meant to be the Swine set.
I think I mentioned this before, but the I&V photoshoot had 15 different sets, each one meant for one song on ARTPOP. However, the tracklist wasn't finalized at that time, so Dope (which wasn't created yet) didn't have a set, and neither did Venus. Brooklyn Nights, Onion Girl, and Temple all did - the BN and Temple sets remain unreleased, as do a few others. For some reason she dropped this idea pretty early on, no idea why.
A few examples:
MJH
Gypsy
Donatella
Onion Girl
Obviously there's more sets from this photoshoot that have been released, I just don't know which songs they go to. She did another shoot with I&V a few weeks ago, I'm guessing it's something for the tour or Act II.
I still can't believe I got her to say that 
