Someone from the Shakiramedia forums just saw Carson Daly on the Today Show, and they were showing sneak peaks of Superbowl Ads and Shakira's face popped up really fast, and all he said was "Oh, and Shakira."
I don't think it is for The Voice since the Superbowl is not airing on NBC. It can be that pepsi ad!!
This has become comedic at this point. It's as if they want to see how low can a song by two of the biggest female popstars in the world can go. They are doing a pretty good job at it, if you ask me.