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Kelly Clarkson's Wedding, 'Wrapped in Red' Album Spur Social 50 Chart Gain
Getting married can do wonders for your social life. Just ask Kelly Clarkson, who tied the knot on Oct. 20 and, in turn, hits a new high on Billboard's Social 50 chart.
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
Clarkson married Brandon Blackstock in Walland, Tenn., but the ceremony was kept secret from the media until she announced it after the fact on Oct. 21, via Twitter.
The ensuing buzz from the nuptial enables Clarkson's re-entry at No. 32 on the Social 50. For the week ending Oct. 27, as saw a 498% increase in monitored reactions on social networks, a 66% gain in overall fans and a 62% leap in overall views. Chatter on Facebook was especially voluminous, as discussions and reactions about the singer rose by 496%.
It wasn't only Clarkson's private life that sent her shooting back to the chart, but also the publicity surrounding the release of her first holiday album, "Wrapped In Red," which was released on Oct. 29. Starting on Oct. 22 -- the second day of the current chart's tracking week -- Clarkson began releasing daily videos to YouTube, each touting a new song from the album. Unsurprisingly, her YouTube measurements went through the roof for the week: her official channel tallied a 933% increase in followers and a 584% rise in plays.
http://www.billboard.com/articles/ne...-50-chart-gain