Waitttt! She played an instremental of a new record?

This must be the first time she has done this, no? All her lead singles came as surprises, this one is being tossed around this early and with What Now starting. I'm started to think that Unap will be re release with a new single to co exist with What Now (dual release, anyone?)
I mean DefJam isn't dumb. They know only a re release will save Unap, so they're going to do at least a proper re release or a special edition of the album with new tracks, PIU video and full LWT. Sounds reasonable.