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Originally posted by thefreak
Can somebody explain what's Payola? I see this a few times but have no idea what's that.
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payola is the label paying radio stations to play one specific song on a heavy rotation, even if the audience don't request that song. A radio deal is like a lesser version of payola, since payola can last for months. One sign to recognize payola is the song being on top of radio, but no where to be found in top 20 itunes, or has extremely low digital sale compared to massive radio spins. Examples: Give Your Heart A Break, Rude Boy,...