Not rude at all! But actually - we put "Now" out for fans. Not really for any other reason. We sent it off to alternative radio, of course... but we haven't gone around and done much press for this single in particular... mostly because it's been about 3 years since we've launched a new album. We didn't want to go all out in the first 5 minutes. This is a marathon, not a sprint! So, it was more important that the first song we put out there (and it's message) be carried strictly by the people who have been following our band the closest. We're coming for everybody though soon! That's not a threat, it's a promise!