Member Since: 4/9/2012
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“She’s a classic in the mold of the great country singers with wide appeal” like Garth Brooks, said Ira Mayer, publisher and executive editor at The Licensing Letter, a newsletter in New York, part of Business Valuation Resources. “Even people who don’t like country music like her.”
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The jests about Ms. Swift, who is 23, have not affected her image, according to widely followed measurements of celebrity popularity known as Q scores. “She’s been remarkable in her ability to retain her above-average appeal,” said Henry Schafer, executive vice president at the Q Scores Company in Manhasset, N.Y.
Ms. Swift’s Q score is 24, Mr. Schafer said, compared with 17 for the average celebrity and 16 for the average female singer. And with females age 13 to 24 — the intended audience for the Keds campaign — her Q score is 26, he said.
“Her emotional connection with that demographic is very strong,” Mr. Schafer said, so for Keds “she looks like a good choice.”
Among children ages 6 to 12, he added, Ms. Swift’s Q score is 45.
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