It happens every single release. she's never been one to "spring off the mark", her songs always take time then explode (if they do)
tbh they've got it planned well by the looks. its all about timing. her schedule is clear after October so Im expecting crazy promo before the Christmas break. watch, it'll be like mkia where we were bored to death of the same song being promo'd. rca kept the lid on the single for the premiere. they seem to know what they're doing
