Chart Moves: Kelly Clarkson's 'Stronger' Album Makes Best Buy-Fueled Gain on Billboard 200, Kiss' 'Destroyer' Returns
-- Kelly Clarkson: The singer's "Stronger" jumps 35-19 on the Billboard 200, with 15,000 sold -- a handsome gain of 44% compared to its previous week's sales. The title earns its best sales week and highest rank on the chart since April thanks to sale pricing at Target for $6.99 while BestBuy.com also got in on the discount action.
The latter retailer's web site promoted "Stronger's" physical CD as a one-day only deal for $4.99 on Aug. 20 -- including free shipping. In terms of CD purchases made via Internet, the album had a 442% gain -- moving from less than 1,000 copies to nearly 3,000 last week.
That's a huge sales figure for such an old title, and marks its best sales week in terms of physical Internet sales since the week ending Dec. 18, 2011 (just under 3,000).
Lately, retailers Best Buy and Target have been marking down select physical CDs to a consumer cost of anywhere between $3.99 to $6.99. Last week, Best Buy priced and promoted Karmin's "Hello" and Lionel Richie's "Tuskegee" for $5.99 and catalog sets from No Doubt, Bob Seger and Dave Matthews Band (among others) for $3.99. Over at Target, it sold Maroon 5's "Overexposed" and Drake's "Take Care" for $6.99. The week previous, Best Buy had everything from Nicki Minaj's "Pink Friday: Roman Reloaded" to Justin Bieber's "Believe" marked down to $5.99.
http://www.billboard.biz/bbbiz/indus...07917152.story
We have learned SO much & are still learning.
