I think the discounts are a huge hep, buuuuut... I have also noticed something really cool recently.
I have been a stan since Breakaway. I have never witnessed this much buzzed about the queen since that era in the general public. Between facebook posts, conversations with non Kelly fans, press coverage etc I have noticed everyone taking notice of her flawlessness.
I honestly believe that between WDKY, the tour (especially the covers) and yes even Dark Side, people are getting re-excited about Kelly.
This tour has received a lot of positive feedback and plenty of press. Most of the youtube videos of her covers have received hundreds of thousands of views
Wide Awake - 300,000 between the two most viewed
Everytime - 230,000
Call me maybe - 480,000
Lose yourself - 150,000
Non Kelly fans have told me they think Dark Side is her best song EVER and that it made them purchase the album. And so many people have told me they went to her concert and were blown away
by her performance. I think this era has BY FAR been the most successful since Breakaway.
It's not like she has to have on a meat dress costume to dance in a specific song. She can easily wear whatever she wants and still perform. 
at Chivas
