Member Since: 8/4/2012
Posts: 343
|
I wonder if Bob has Taylor in mind?
Quote:
But if you’ve already got traction, if people already know who you are, then it’s time to put your thinking cap on and come up with a left field marketing idea.
In other words, that old newspaper/magazine/interview game doesn’t work anymore. Unless you say something truly astounding, like you were humiliated by a famous paramour, like John Mayer did, traditional publicity doesn’t go viral. Everybody shrugs their shoulder and sees it for what it is…hype.
And we’ve become immune to hype.
Of course, if you can get your song on the radio, that pays dividends. Radio is still the dominant way to expose music, but contrary to the opinion of the blowhards employed in it, radio’s power is fading and will continue to diminish. These are the same self-satisfied pricks who said the CD was forever, that no one would want to buy an MP3. Just wait a few years, when there’s Internet in the car, hell, there’s already Internet in Audis, radio’s mindshare will decrease. Just like network TV ratings plunged in the wake of the advent of cable and the resulting hundreds of stations. Talk radio is vital, on the pulse, music radio is not. Which is why MTV got out and now relies on longform shows. Music is an on demand item. You can hear it whenever you want wherever you want with a mouse click or a touch of the finger, ever hear of YouTube? Sure, people need to know what to listen to, there’s room for trusted filters, but most commercial radio is beholden to advertisers, it’s anything but trustworthy. As for satellite… What we’ve learned here is people are cheap. And satellite will never become ubiquitous. But Pandora is free. As are many other Internet music options.
Which brings us back to the issue of fame and exposing new music.
These old acts…no radio station wants to play their music. None that mean a damn. So, these acts can either work with Max Martin or Dr. Luke or stop making music or realize they’re journeymen. Ironically, it’s these old acts who will triumph most as radio declines, people no longer care if an artist is signed to a major label, an indie is just as credible, being on the radio won’t be the end all and be all in the future.
Great music will still count. And we can debate whether these old acts can still create great music all day long, but one thing they have is their fame, can they leverage their fame?
|
http://lefsetz.com/wordpress/index.p...t-music-album/
|
|
|
|
Anyway, it could almost match Mine's highest AI in just a week. 
