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Originally posted by Rico Shameless v2
They're really not. The 2011 VMAs and 2012 Grammys immediately debunk how you feel about TV performances. Shows from both of those benefited a lot of songs. Many others prior to them as well, just using recent awards. Then Bieber's performance at TCAs sent "As Long As You Love Me" from Top 40 to nearly Top 10.
I agree, radio is the most prominent promotion. That's just an obvious fact, since radio is ongoing. But performances/videos are just as needed/helpful, primarily in kick-starting a song. Your example of "Telephone" is a bad one, because that had already been out and competing in the top 10/20. "Turn Me On" was also already in the top five of iTunes when the video dropped, most recently P!nk's video didn't have a lot of effect but its already doing decently well.
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Turn Me On had already got to #1 on iTunes before it's music video was released actually!
I used Telephone as an example, since it was the biggest video effect I've ever seen in my country. The song was hovering around #30-#40 on iTunes for a few weeks before, and then 2 weeks after the music video it shot to #1. That's the biggest, most songs don't get close to that effect from a video, if at all.
Last Friday Night had a big effect last year. It was like #20 on iTunes when the music video came out, and it got boosted close to the top.
I live in the UK, where most US artists aren't able to/can't be bothered to come to our country to do TV performances, and they still manage to have massive hits, so I guess I see it differently in that sense. Maybe it's different with TV performances in the US I guess, but in the UK they're not necessary at all. They're helpful of course, but lots of artists never set foot in our country and dominate the charts.
Pound The Alarm Airplay History (Day 1-15)
