[Delita_chan]

Originally posted by JasperX

It is $12M if you only count production budget. Marketing budget hasn't been announced, though. It is said that the marketing budget is at least around $10M - $20M.

Ps. Justin Bieber: Never Say Never cost $13M; nevertheless, Paramount spent a addition $25M on marketing. It should be noted that Paramount was eyeing on Katy's to have the same opening scale as JB's. And that certainly indicates how much they've spent on campaigns.

Ah, sorry, got my wires crossed - I thought that the marketing budget was 12 million. Given the barrage of commercials, I'd bank on the marketing budget being at 20 million.
Paramount took a bit of a gamble on that, no?

I like that aspect of movies - seeing the budgets.

What will it take then to break even?

[Dingdong123]

It's fine. It opened on a thursday rather than the usual busier friday. I'm projecting 13-18 Million until Sunday and a total Domestic gross of 45-55 Million. Not bad. I'm pretty sure there will be some serious longevity on it.

[JasperX]

Originally posted by Delita_chan

Ah, sorry, got my wires crossed - I thought that the marketing budget was 12 million. Given the barrage of commercials, I'd bank on the marketing budget being at 20 million.
Paramount took a bit of a gamble on that, no?

I like that aspect of movies - seeing the budgets.

What will it take then to break even?

If the marketing budget is $20M, it will need about $80M worldwide to break even with box office alone - ($12M + $20M) * 2.5 = $80M. I don't think it will go anywhere near that calibre. Anyway, like what I've always said, DVD will give it quite a boost to cover its budget.

[JasperX]

Also struggling is the $12M low budget Katy Perry’s Part Of Me which will do around $3M Friday and just $11.8M for its first 4 days in release...... Earth to Hollywood: no one cares about Katy beyond a handful of tween/teen girls.

OUCH!!!
not even making $12M in four days..........

[spree]

if the marketing budget is 20M (which it is not), why would you multiply that by 4 (80M) for WW? lol

ridiculous.

whoever thought that up needs to go back to school, lol.

[JasperX]

Originally posted by spree

if the marketing budget is 20M (which it is not), why would you multiply that by 4 (80M) for WW? lol

ridiculous.

whoever thought that up needs to go back to school, lol.

And you forgot that theaters have half or more of that tickets share. You are not seriously thinking all box office will go to studio's and Katy's pocket directly right? Ridiculous that people don't know how box-office work. Who's the one that should study more?

[duybeeGAshantiGA]

Try hard ---> Fail hard

I didnt understand why they made a movie for her. I think they wanted to show that the general public likes her as a lot of ATRLers have said. Unfortunately it seems not

[Perririsus]

It is movie for her fans, not for general public.

[spree]

Originally posted by JasperX

And you forgot that theaters have half or more of that tickets share. You are not seriously thinking all box office will go to studio's and Katy's pocket directly right? Ridiculous that people don't know how box-office work. Who's the one that should study more?

if it cost 12M to make the film, anything over that is profit.

[Shinning]

Well is anyone surprised? I'm not. I love her but I can understand she's not that interesting outside of her music

[katyperryismylife]

Originally posted by duybeeGAshantiGA

Try hard ---> Fail hard

I didnt understand why they made a movie for her. I think they wanted to show that the general public likes her as a lot of ATRLers have said. Unfortunately it seems not

From the moment that she announced she's going to make a 3D movie, we all knew that it's not going to fare well compared to the other 3D concert films out there given the fact that she doesn't have a strong fanbase unlike Bieber and Miley Cyrus. Keep trying

[YoYo]

Earth to Hollywood: no one cares about Katy beyond a handful of tween/teen girls

OH MY GOD

Nikki Finke is something else.

[MJ Boston]

I don't understand why this was made into a movie either. Seemed like a bad move from the start. Why not put it on MTV for a 2 hour special or something?

[Kaluda]

Who expected big numbers anyway? Katy is already everywhere, that ain't no good fo ha anymore.

[KESTER]

Originally posted by spree

if it cost 12M to make the film, anything over that is profit.

Wrong. If she doesn't make over the entire cost of the movie (including promotional pieces) she still have not broke even.

[Lyzz the Monster]

Originally posted by Shinning

Well is anyone surprised? I'm not. I love her but I can understand she's not that interesting outside of her music

+1

[Weemanply109]

Originally posted by MelovesBey

Britney Spears movie would of been more interesting.

Amen!

[MusicTalker]

I actually feel kind of bad for her & her team because they will probably be disappointed by the numbers. She shouldn't have released a movie after only 4 years in the business - acts like JB & Jonas Brothers could only get away with releasing movies so early in their careers because of their loyal tween fanbases who are a huge chunk of the theater-attending audience anyway.

[Vertigo Stick]

This should have been straight to DVD or a MTV documentary

[MusicTalker]

Originally posted by Vertigo Stick

This should have been straight to DVD or a MTV documentary

This would've been a good TV special on ABC/NBC/CBS or something.