Igloo's downfall was literally a snowball of messes 
 
It started with her slave master video, then Nicki's BET speech insinuating she had a ghostwriter, then the snoop dog thing, ther her reaction, then the eminem thing, then her reaction, then the Azealia interview, then her reaction, then the Vine videos, then her reaction, then Pretty Girls, then her reaction 
 
So basically, her reactions made things worse. A PR nightmare