Quote:
Originally posted by vuelve88
Even if it doesn't make a huge profit, it still served a great purpose: increase the celebrity power of Katy Perry. The average person is not following box office numbers or comparing sales to the cost of production and advertising. They just see this as a sign of Katy Perry's popularity.
This entire Teenage Dream era has really focused on making her into a star. In most cases, the praise is warranted. She's been extraordinarily successful with her songs, videos, etc. Sometimes, though, there's just ridiculously good PR at work.
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Things like poor sales and low box scores do affect an artists or actors image, just look at Xtina. It also makes not only Paramount, but other companies question whether or not they endorse her which leads back to PR and marketing. If a company thinks that an artists is not valuable enough to pull in big numbers, they will hold back on endorsing or lending their support and give it to an artist who can.
So while the general public is not paying attention to these numbers, companies are and if there is no endorsements, there's no PR, if there's no PR, there's no Katy Perry.
Just stop, no one thought this would be a huge hit, it was bound to do even less than the numbers we are seeing now. It's not like movie about your fave would do any better.
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If the total budget is 30 million, where do you get this figure? If you're including the theaters take, you're way off. Theaters don't make their profit on tickets, they make it on concessions.