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Digital Song Sales Hit Seven-Year Low as Streaming Continues
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R. City's "Locked Away," featuring Adam Levine, has the lowest sales for the week's top-selling digital song since 2006.
With 15.66 million digital songs sold in the U.S. in the week ending Aug. 27, according to Nielsen Music, the industry saw its lowest weekly song volume in nearly eight years.
It's the smallest weekly sum for song downloads since the week ending Dec. 9, 2007, when 15.64 million were sold.
Conversely -- and unsurprisingly -- as sales plummet, streaming continues its ascent, with the same frame marking the highest week of total U.S. on-demand audio and video streams: 6.6 billion. The streaming surge follows as consumers adapt to free and low-cost streaming services (like Spotify, YouTube and Apple Music) and shift away from the pay-to-own model. (More on streaming's big gains in a moment.)
Digital Song Sales Slide: The top-selling song of the Aug. 27 tracking week was R. City’s “Locked Away,” featuring Adam Levine, which sold 92,000. That’s the smallest sum for the week’s top-selling download in almost nine years, since the frame ending Dec. 17, 2006, when Beyonce’s “Irreplaceable” shifted 88,000. “Locked Away” also marks the first time that the week’s top seller fell below 100,000 downloads since the week ending Jan. 14, 2007 (when, again, “Irreplaceable” was tops, with 98,000).
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