Apple is going to allow 3rd party creators to create "content blockers" for its upcoming iOS 9 operating system. The move will hurt companies like Google, who earns more from online ad revenue than any other company.
As the Wall Street Journal reports:
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The next version of Apple’s mobile-operating system, due out as early as next month, will let users install apps that prevent ads from appearing in its Safari browser.
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Putting such “ad blockers” within reach of hundreds of millions of iPhone and iPad users threatens to disrupt the $70 billion annual mobile-marketing business
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Dean Murphy, a developer who is creating an ad-blocking app called Crystal for iOS 9, said it can improve performance dramatically. In tests, he said the websites of 10 news organizations loaded nearly four times faster with the ad blocker and used 53% less data.
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In a June speech, Mr. Cook said some prominent Silicon Valley companies had lulled consumers into complacency about their personal information and delivered a warning. “You’re not the customer. You’re the product,” he said.
Google permits ad blockers in its Chrome browser for personal computers, even though that hurts its own ad business. For now, it’s not as easy to block ads inside Chrome on mobile devices.
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