US soda sales declining, Pepsi struggling to adjust...
Quote:
NEW YORK — PepsiCo is selling more its snacks and drinks around the world, even as the maker of Frito-Lay, Tropicana and Quaker Oats tries to figure out how to sell more soda in the United States.
The company on Thursday reported a first-quarter profit that beat Wall Street expectations as it saw strong growth in emerging markets and benefited from a lower tax rate.
PepsiCo's North American snacks unit also saw gains, with premium offerings such as Stacy's pita chips and Sabra hummus performing particularly well. The popularity of its Doritos and Lay's also helped pick off market share from competitors. As such, PepsiCo said it's confident it can raise prices in the year ahead without scaring off customers.
For its beverage unit in the Americas, however, revenue was flat as price hikes offset a drop in volume. Soft drink volume in North America declined in the mid-single digits.
"The cola category continues to be a challenge," CEO Indra Nooyi noted in a conference call with analysts.
Over the past year, PepsiCo has significantly stepped up marketing for its namesake drink, including an endorsement deal with the pop star Beyonce. But it's struggling to win back market share from Coca-Cola Co. at a time when Americans are continuing to cut back on soda in favor of water, sports drinks and bottled teas.
I knew soft drink sales were declining in the US because of people fighting against their sales and such, but I for sure thought with the marketing that Pepsi has been doing that they'd be able to adjust to it. At least their overseas campaign is working. Too bad Coca Cola ***** on it stateside and abroad.
Does anyone drink regular Pepsi? Coca Cola is much better if you're going for the sugary kind. Pepsi Max however>>>>>>>>>>>> any Coca Cola diet product.
They're also using the Beyonce commercial to promote Pepsi Max here.
Coke Zero ***** all over any Diet Pepsi product. I try to stray away from Cola, but when I do drink them it's Coca Cola's Zero products.
