Well they did say that they're having problems in the US, but have shown growth elsewhere... Beyoncé's campaign in the US has not started yet, with the exception of the ad, which launched 3 weeks ago, which would not affect the report in this article. Her overseas campaign has started, so we can say Beyoncé is to thank for the increase in sales.
Taylor's campaign didn't affect anything, seeing that this report is based on the 1st quarter performance when her ads were launched a few weeks ago.
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