Member Since: 8/6/2015
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RIAA adds streams to album certifications
Quote:
Effective Feb. 1, RIAA will include on-demand audio and video streams and a track sale equivalent in Gold & Platinum (G&P’s) Album Award. The modernization of the program’s album rule follows a similar update made to digital single certifications in 2013, when the RIAA first added on-demand streams to its Digital Single Award. Collectively, this now means that the program’s iconic benchmarks – 500,000 (Gold), 1,000,000 (Platinum) and 2,000,000 plus (multi-Platinum) – will count both sales and streams for single and album certifications.
“For nearly six decades, whether it’s vinyl, CDs, downloads or now streams, the Gold & Platinum Program has adapted to recognize the benchmarks of success in an evolving music marketplace,” said Cary Sherman, Chairman and CEO, RIAA. “We know that music listening – for both for albums and songs – is skyrocketing, yet that trend has not been reflected in our album certifications. Modernizing our Album Award to include music streaming is the next logical step in the continued evolution of Gold & Platinum Awards, and doing so enables RIAA to fully reward the success of artists’ albums today.”
Seventeen titles, encompassing albums from dozens of music labels and spanning many genres, are included in the inaugural certifications for the newly expanded Album Award. RIAA is today awarding the following artists with new certifications: Alt-J “An Awesome Wave” (Atlantic Records) Gold, Big Sean “Dark Sky Paradise” (Def Jam Recordings) Platinum, Brett Eldredge “Bring You Back” (Atlantic Nashville) Gold, Coldplay “Ghost Stories” (Atlantic/Parlophone) Platinum, Elle King “Love Stuff” (RCA) Gold, Fifth Harmony “Reflection” (Epic) Gold, Halsey “Badlands” (Astralwerks) Gold, Hozier “Hozier” (Columbia) Platinum, Kendrick Lamar “To Pimp a Butterfly” (Top Dawg Entertainment/Interscope) Platinum, Michael Jackson “Thriller” (Epic/Legacy) 32X Multi-Platinum, Miranda Lambert “Platinum” (RCA Nashville) Platinum, Romeo Santos “Fórmula Vol. 2” (Sony Latin) 11X Diamante/RIAA Latin G&P Program, Sam Hunt “Montevallo” (MCA Nashville) 2X Multi-Platinum, Shawn Mendes “Handwritten” (Island Records) Platinum, The Weeknd “Beauty Behind the Madness” (XO/Republic Records) 2X Multi-Platinum, Vance Joy “Dream Your life Away” (Atlantic Records) Gold and Wale “Ambition” (Atlantic Urban) Gold.
After a comprehensive analysis of a variety of factors – including streaming and download consumption patterns and historical impact on the program – and also consultation with a myriad of industry colleagues, the RIAA set the new Album Award formula of 1,500 on-demand audio and/or video song streams = 10 track sales = 1 album sale. Also effective today, RIAA’s Digital Single Award ratio will be updated from 100 on-demand streams = 1 download to 150 on-demand streams = 1 download to reflect streaming’s enormous growth in the two plus years since that ratio was set.
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http://www.riaa.com/riaa-debuts-album-award-streams/
ARTPOP is coming for that platinum certification 
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jesus