Taylor Swift's New Single Blasts Onto Radio, Set For Record Sales Debut
'We Are Never Ever Getting Back Together,' from Swift's forthcoming album, 'Red,' appears headed for the upper reaches of next week's Hot 100.
The response from multiple radio formats to "Never" has been "over-the-top exciting," Big Machine president Scott Borchetta beams. "Everyone is so happy to have her back with a great new single and a fourth-quarter album.
"Because she has been such a dynamic, solid and trusted performer, there was a huge expectation and hope for a great first track. Programmers coast-to-coast feel that Taylor has again over-delivered," he says.
Big Machine and Universal Republic have teamed with Clear Channel Media and Entertainment to help instantly ingrain "Never" among listeners, as the largest radio chain in the U.S. is spotlighting it with top-of-the-hour airplay until 11 p.m. tonight (14) among its 308 country, mainstream top 40, adult top 40, adult contemporary and rhythmic outlets.
Clear Channel has similarly premiered new songs by Madonna and Rihanna with hourly airplay in recent months.
Big Machine and Universal Republic have teamed with Clear Channel Media and Entertainment to help instantly ingrain "Never" among listeners, as the largest radio chain in the U.S. is spotlighting it with top-of-the-hour airplay on many stations until 11 p.m. tonight (14) among its 308 country, mainstream top 40, adult top 40, adult contemporary and rhythmic outlets.
Read more at http://www.billboard.biz/bbbiz/indus...4fzQ5S92fcE.99
These deals hurt more than they help in the end, cause after the massive start comes the massive drop which makes the song look bad and "peaked", so it would struggle more.
