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BTW Era: What Went Wrong?
LADY GAGA'S "BORN THIS WAY" ERA: WHAT WENT WRONG?
ARTICLE BY MICHAEL COOPER, LA POP MUSIC EXAMINER
Lady Gaga's "Born This Way" was supposed to be the biggest album of the year. It was supposed to be the "voice of our generation," as the pop star herself proclaimed. Now, only eight months after its release, the album's fifth single, "Marry the Night," peaked at a disappointing number 29 on the Billboard Hot 100 chart, breaking Lady Gaga's streak of 11 consecutive top 10 hits.
At the same time, one of the other biggest pop stars around right now, Katy Perry, tied Michael Jackson's record of 5 number one singles from an album, while her sixth single, "The One That Got Away" currently sits at number 5 on the Billboard Hot 100 chart, peaking at number 3 a few weeks ago. And her album, "Teenage Dream," was released a whoping 17 months ago! So how does an album like "Teenage Dream," that arguably has half the quality and artistic value as "Born This Way," have so much more success? Where did Lady Gaga and her team go wrong?
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