Member Since: 6/26/2010
Posts: 28,299
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With the record-breaking success of the single and the reported coincidence with the weather, Def Jam's marketing team collaborated with British umbrella manufacturer Totes. The company produced five types of Rihanna umbrellas, of which was a double-colored satin umbrella that Rihanna debuted in public during her performance of the song at the 2007 MTV Movie Awards.Although manufactured by a UK-based company, the collection was made available only to US residents by online through the company's website.
In November 2007 MADtv's Nicole Parker and Keegan-Michael Key, who were depicting U.S. Democratic presidential candidates Hillary Clinton and Barack Obama respectively, performed a parody of "Umbrella".
"Umbrella" has been featured in the karaoke video games SingStar Pop Volume 2 and Lips, both accompanied by the music video.A cover of the song is also featured in Dance Dance Revolution Hottest Party 2 as a playable track.
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The song's reign at number one in the United Kingdom occurred as the region was hit by extreme rainfall and flooding, which led The Sun to humorously suggest the two events were related, with the media referring to it as the "Rihanna Curse." The UK-based publication also highlighted the date of the single's video shot which was Friday the 13th (April 13, 2007), adding further coincidence of the curse.Before the single's release on May 14, the temperature in London, UK was relatively high, reaching 20 °C. However, just a day after the release, "severe weather warnings hit the headlines".An article in The Sun it urged readers to join the campaign to knock the song off the chart's top spot, suggesting to readers several other songs to download instead, all of which shared the theme of sunshine or summer.
A similar situation occurred in New Zealand, where the song hit number one in the early winter of 2007 as the country was experiencing some of the worst storms in its history.During the weather conditions, Taranaki, Tauranga, and Auckland had experienced tornadoes and flooding in the Far North of the country. Once the single was replaced on the top spot, weather condition almost in the entire New Zealand pacified, although Hawke's Bay was still stormy.
The same happened in Romania where "Umbrella" hit the stations in the nation during the summer. That summer was in its first half the hottest and driest period of time in Romania since 1946. As the song reached the top ten and then its number-one peak, the country experienced the worst storms and most pouring rains in its history. As the song was losing positions in the charts, the storm ended and the temperatures lowered step-by-step.
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Entertainment Weekly ranked the song number one on the 10 Best Singles of 2007, while Rolling Stone and Time listed the song at number three on the 100 Best Songs of 2007.
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The song remained at number one on the UK Singles Chart for ten consecutive weeks, the longest running chart topper in a decade.
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Daisy Chapman
Manic Street Preachers
JLS
Terra Naomi
Jamie Cullum
Mike Shinoda of Linkin Park
The Mint Chicks
McFly
Lillasyster
Plain White T's
Carrie Underwood
Keith Urban
OneRepublic
Sara Bareilles
Claudia Leitte
Naima Adedapo
Mandy Moore
My Chemical Romance
Tegan and Sara
Amanda Palmer
Syesha Mercado
Natalie Gauci
The Veer Union
illScarlett
All Time Low
The Baseballs
KSM
Train
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The fact that "Bad Romance" doesn't even have a "Cultural Impact" section  . A nice song with a cute viral video doesn't make it impactful 
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