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Originally posted by csybeyking
They're massive promo plans always end up in underperformance...look at Madonna and GaGa...
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Well fortunately Roc Nation are here for that. They've already started by uploading all of Shaki's back catalogue officially to VEVO, and removing restrictions.
The problem with Lady Gaga and Madonna's albums were they lost steam pretty quickly (or almost instantly with MDNA). Shakira isn't producing an album of steam, it'll be mainstream/global dance-tune after mainstream/global dance-tune. No OTT ballads and stupid theatrical performances, and hopefully no laborious "messages" either, as Shakira isn't one to put her foot in her mouth.
I reckon the mix of Interscope and Roc Nation/Live Nation will be perfect for Shakira.