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'Part of Me': Using Music Videos to Recruit New Soldiers
Vigilant Citizen: Katy Perry’s ‘Part of Me’: Using Music Videos to Recruit New Soldiers
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In her music video ‘Part of Me’, Katy Perry ditches her wigs and latex dresses to put on a military uniform. While some might find this style change “refreshing”, the video for ‘Part of Me’ has a very specific agenda: To entice young people to enlist in the military. We’ll look at how ‘Part of Me’ is a three-minute long advertisement to recruit new soldiers for the U.S. military.
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The video begins with a concept most teenagers can relate to: Heartbreak. Katy catches her boyfriend kissing another woman. so she barges in and breaks up with him.
Katy walks away from her douchebag boyfriend. Although the video is basically a commercial for the United States military, it begins with a relationship-related scene in order to make the video relatable and to give it an emotional element.
Katy then drives to a gas station. She is very mad, confused and impulsive, so she obeys to the first advertisement she encounters. I bet marketers would love to have more people like Katy.
When Katy reads this actual US Marines sticker, she is immediately sold.
When facing heartbreak, some people might try to feel better with a chocolate fudge sundae or maybe a nice walk around the block. But in Katy’s case, she joins the US industrial-military complex and gets trained to fight guerrilla warfare abroad. Don’t get me wrong, I have respect for soldiers in the military, but I think a life-changing decision like joining the army should not be made in a moment of emotional frenzy.
Nevertheless, Katy makes this decision, cutting her hair in a boyish fashion and trading her Blackberry for an army uniform.
Katy is now the property of the U.S. Army.
The rest of the video is very similar to Army commercials seen on TV where big guns, big machines and scenes of hardcore combat training are presented in a dynamic matter to appeal to young people who are bored with their lives. The lyrics of the song are cleverly mixed with the images of the video to make the advertisement even more effective. For instance, when Perry sings “I just wanna throw my phone away, Find out who is really there for me”, she is seen with her fellow soldiers, implying that her army buddies will never let her down.
Katy burns a letter from her boyfriend (representing her old life) while hanging out with her army buddy. He's REALLY there for her. Camaraderie between soldiers is an important selling point to help recruit army personnel and is heavily promoted in this video.
When Katy sings: “I fell deep and you let me drown, But that was then and this is now … Now look at me”, she is shown firing a rifle as if it was a great accomplishment. Yep, look at her:
Katy is now in a military base, shooting a rifle and will most likely be shipped to a warzone in the near future. Take THAT cheating boyfriend, that'll show you!
Katy, you say you're "sparkling" but you're being trained to fight guerrilla warfare in the Middle East, which is known to be extremely bloody, violent and often involve civilian casualties. So, yeah, I'm not sure that "sparkling" is the best word to describe your situation.
Later in the video, the positive and uplifting words of the chorus are mixed with all-out war scenes involving soldiers running, tanks rolling and helicopters flying. There’s definitely some cognitive dissonance here because, in case some people don’t know, war is NEVER positive nor uplifting. It is ALWAYS terrible, violent and horrifying. However, in order to recruit new soldiers, advertisers need to make the whole “army experience” appear wonderful.
Katy is now caught up in the business of war, where death, mutilation, horror and trauma can get in the way of conquering Third World countries for resources and power. But hey, at least Katy's douchebag boyfriend isn't there!
So, in short, discovering that her boyfriend is cheating on her has Katy Perry enlist in the Marines, to be trained for combat, and, ultimately, be used as cannon fodder in conflicts she likely doesn’t fully understand. The elite seems to be looking for lost youth to fight their wars. Was Part of Me an Illuminati-sponsored message to find new recruits for its armed branch, the U.S. military-industrial complex?
A single eye above the trigger of a gun indicates that this military-themed video is a product of the elite's agenda ... who happen to have a bunch of wars planned in the coming years. |
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In Conclusion
Watching a bit of “international news” is enough to make one realize that there is currently a lot of pressure on “bad” countries such as Syria, Iran and Uganda, and that public opinion is being prepped for new military conflicts. The prospect of future wars, along with the countless existing warzones around the world, are generating a great need for new soldiers military in the U.S. and other Western countries. Since military drafts are no longer an option, new and innovative ways are being used to reach the army’s target audience (teenagers) and to get them interested in enlisting in the army. Katy Perry’s Part of Me is an obvious army recruitment advertisement disguised as a music video, with the Marine’s “cool” weaponry, intensive training and soldier camaraderie all presented in a dynamic and appealing matter. The military and war are presented as ideal escapes from life’s bummers, like a cheating boyfriend, and geared to appeal to a generation of bored teenagers. But is war really the perfect way to forget about a bad relationship? Go ask a war veteran.
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EXPOSE HA!
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In reality, it was just a video that was meant to be empowering and was set to do that with the exciting teaser but had a lackluster delivery. I hate it when people over-analyze music videos, especially when there's not much to analyze at all.