Discussion: Will Lady Gaga/Interscope learn from the BTW era?

z10

Will Lady Gaga/Interscope learn from the BTW era?

Not all of Gaga's stans are delusional. For the most part, we are aware that the Born This Way era was less successful than The Fame/The Fame Monster era's in terms of longevity, commercial reception, airplay, video quality/views etc. So, taking this into account, will Gaga and Interscope capitalise on the Born This Way era's downfalls and make Gaga's next era her most successful yet? I'm hopeful, and this is due to recent changes in Gaga and her teams general behaviour. To the surprise of many, Gaga stans knew about 'Born This Way' way back in November 2009, when a week after the release of The Fame Monster, RedOne confirmed to MTV that he and Gaga were back in the studio recording; and from there, the hype begun. This time around, Gaga has only spoke a couple of times about her plans for the next album, and she and her team haven't hyped it to the high heavens, as of yet. Secondly, the plug was pulled on MTN by Interscope, thus signalling the end of the BTW era. She has finally worked with a professional director, Stephen Klein, who was the director of the 'Alejandro' video, on her new perfume commercial, and Interscope has not let the Haus take complete creative control over the project. Also, a reliable Gaga insider has confirmed that the sound of the new album will be more commercial, and more TFM-esque. So, is this a sign of Gaga learning from her mistakes, or will she end up with another messy era like the BTW era?

sticks

I bet she won't be as controversial.

inspiration4

God sure hopes so.

EDIT: for what it's worth I don't think the sound of the album was the problem, rather the specific singles they chose to represent the sound of the album. BTW was dated, and the other successful songs weren't very "gaga" (TEOG, Y&I).

sbenci

I really respect you for the first part

H-I-M

Of course they will. And they did it already after MTN flopping (they wanted to release 10 singles first...)

Parks

I hope so.

givemethatpop

Yes. Laurieann is out now, which is also an important factor.

KoreanDream

Nope.

Twai

This is like the 234o387450398712433245xlkja234246th thread on this topic in the past two months.

LET. IT. GO.

ElectricFrancis

Of course.

Hello

I don't think she'll reduce herself to Jessie J/Katy Perry safety, but sure.

hairofglory

I love that picture

But yeah I think they will. They can't be that oblivious. I guess this was just sort of an experimental era for Gaga.

freebitch26

Quote:

Originally posted by givemethatpop

Yes. Laurieann is out now, which is also an important factor.

poor boomkack

Devon

I love non-delusional Gaga fans like you

Yes, I really hope they learn. They invested a lot of money into her this era, and it probably didn't pay off. Marry The Night has a MASSIVE budget, and its performance on the charts didn't pay off and Interscope lost money. They will learn

SylMacPer

HOPE SO!

freebitch26

i hope they learn to make better single choices

Trent

Let's hope so!

hairofglory

Quote:

Originally posted by Devon

I love non-delusional Gaga fans like you

Yes, I really hope they learn. They invested a lot of money into her this era, and it probably didn't pay off. Marry The Night has a MASSIVE budget, and its performance on the charts didn't pay off and Interscope lost money. They will learn

I doubt money's an issue. They've got PLENTY of it, judging by how much they're putting into the tour. Considering how well it's selling, they'll keep making more money.

Stephen

Absolutely. Interscope is the best label for a reason.

Igrt

Yes,they will learn.