The regular-slot debut of "The Voice" (6.6/16 in 18-49, 17.7 million viewers overall from 8-10) is NBC's highest 18-49 rating in slot excluding Olympics since Feb. 16, 2004
This is a jump of 29% versus last year's 5.1 for the "Voice" series debut.
There was major growth through the half-hours…5.3, 6.2, 7.3, 7.7
It's NBC's first 18-49 win over regular, original in-season competition on ABC and CBS in this slot, excluding Olympics, since November 3, 2008 (Deal or No Deal, SNL special).
"The Voice" held up very well relative to other shows that had post-Super Bowl time periods.
First regular-slot telecasts after post-Super Bowl editions, last three years…
Program…Date…a1849…total viewers
Undercover Boss…2/14/10...5.2/13…15.446 million
Glee…………….…2/8/11…4.6/13…11.577 million
The Voice………...2/6/12…6.6/16…17.686 million
IT could hold on to 14/15 million after the hype from the super bowl dies down which will be huge for the show.
The next couple of weeks will be interesting.
