http://www.ifpi.org/content/library/...nd_figures.pdf


So at least in Sweden, it looks something like this:

Spotify: 84% of digital revenue
Itunes: 16% of digital revenue

A trend of what the future will be like? Should Itunes adapt?

ok.

No, they rent music for around $150 USD each year. (assuming 10 euros a month x 12 months x current exchange rate).

because downloads is only 16% of the digital market and subscription music is 84% of the digital market?

Itunes: 16%
Spotify: 84%

that's scary!!!! (from Itunes point of view). Look at the ramification of the Billboard Hot 100 if something like that occur in the USA.

Spotify <3

I think that is what the future will be like, yes. I give the US 10 years.

Much faster if Itunes adapt.

Survival of the fittest. (fittest = the service that customers will like best).

The problem is not much money from Spotify gets back to the artists and whatnot.

3 million paid subscribers at $10 on average x 12 months = $360 million.

Of that, Spotify keeps 30%, the 70% goes to

1) record label
2) artists
3) publishers

Spotify has 3 million people paying $120 yearly for music. That's has to be a good thing. If worldwide, 100 million people use subscription music service like Spotify, that's 100 million x $120 a year = $12,000,000,000.







Worldwide subscription music paid subscribers:

2010: 8.2 million
2011: 13.4 million (65% increase)------------13.4 million x $120 on average = $1.608 billion
2012: expect another big increase
2013:
2014:
2015:
2016:


subscription service is coming for Itunes wig. LOL.